Tweed Talcum powder manufactured by Lentheric. Talcum powder has been used since ancient times and was regularly used by ladies to help keep the body cool in hot climates as well as to disguise the smell of body odours. This pictured talcum powder container dates as post 1979 as it has a barcode on the back that the UK did not use until 2nd October 1979. The amount of powder distributed can be adjusted using the control switch at the top.
Guillaume Lentheric was a French hairdresser who started making perfumes for the Parisian society. The first perfume Lentheric invented was in 1885 called Au Fil de L’Eau. From 1910-1965 Lentheric produced 140 different perfumes. These were manufactured under the Lentheric name until 2004 when the name was changed to Mayfair.
The Tweed perfume range came to the general market in the 1930’s. It was marketed towards young women as a sophisticated scent and was most popular between the 1940’s to early 1960’s. During the 1970’s it was regularly advertised on television with the advertising slogans “The finishing touch” and “Blame it on Tweed”.
Other Lentheric brands included Tramp, White Satin, Pananche, Chique, Just Musk and Lace.